The New Book I’m Sneezing About
In Marketing, a ‘sneezer’ is a term for someone who promotes products word-of-mouth, and word-of-mouth marketing is still alive and well in the book world (just ask John Green and his army of Nerdfighters). I’ve been a book sneezer for a long time. In fact, if we’ve had a prolonged conversation about books recently, chances are I’ve […]